Fashion Marketing -Marks and Spencer Essay Example | Topics and Well Written Essays - 1000 words

Fashion Marketing -tag and Spencer - Essay ExampleThe essay Fashion Marketing - Marks and Spencer concerns the fashion marketing. The troupe started by Amancio Ortega at the Northern part of Spain continually enjoyed growth in the Spanish market through strategic prepositions. Initially, the chain served the needs of the local consumer in the young feminine segment. inwardly the last ten years, the caller-up grew proportionately to increased revenues and consumer loyalty through the modernized approaches that it employed. The company uphold the strengths of analyzing the customer targets in the market as serving the entire fashion market poses more threats than opportunities. The company defines that the youthful female consumer depicts a standardized behavior throughout the geographical segments. Zara depicts that the consumer buying decision type affects all businesses alike. The company analyzes fashion needs through the online research surveys and establishes on the fashion t rends that depict a favorable rate of return on investment. Through a communicative channel that tends to link the company to the consumer, Zara advertises on the release of the garments that target to suit perceived consumer needs. The company runs a solely owned ultramodern factory that designs and makes garments in accordance to the anticipated consumer needs. Zara communicates actual date of releasing the new makes to the customer, and through an powerful delivery chain, the company avails the garments to the more than 1500 outlets in 70 countries of the world economy. ... The Limited Collection brand was introduced in the late 2004 it was not being considered that it could significantly remain helpful to create such a rummy differentiation. But it remained pretty successful and customers showed a very high adoptability towards the brand. However it has its same placement and the image oriented approach which keenly values the notion of approach and brand consciousness. Serv ing segment is cost conscious group, target population is high class and upper middle class whereas positioning of the products is as a high quality and distinguished fashioned products. The Limited Collection brand offers a spacious range of womens, mens and kids wear. The best feature of the brand is that the offerings are replaced from each one week from the outlet. In this way, it has a vast choice and unique variety because of rapid replacement of unwrap items from the stores. The section of Limited Collection is not offered at every outlet which is a step towards a specification orientation (Marketingweek.co.uk, 2004). Competitors Analysis for Marks and Spencer Competitors analysis is really worth when designing a stipendiary marketing strategy. The competitors of Marks and Spencer in fashion industry include a wide range of potential difference competitors. The competitors may include elite class fashion designers to middle class fashion wears. It is important to ingest the characteristics of the competitors. The realistic competitors of M&S are those who present their products to the population of upper middle class and higher(prenominal) classes of the society. Specifically the competitors of M&S may include Alde, Centra, Levis and ASDA. Although some of these companies