Assignment Essay Example | Topics and Well Written Essays - 500 words - 66

Task - Essay Example her, in light of the above chart it very well may be seen that the most extreme benefits are acquired at a point where Marginal cost bend cross with Marginal income bend. Likewise the peripheral cost bend cross the normal variable cost bend from beneath and furthermore meet the normal all out cost bend from above as appeared in the chart. The outline above show that, over the long haul, an expansion in cost for a monopolistic firm it causes the market cost to be equivalent to average all out expense whereby minor cost will be equivalent to negligible income as demonstrated in the figure above (Salvatore, p.345). The chart above shows the harmony cost and amount which is inferred at point where the interest and flexibly bend meet. The balance cost is spoken to above utilizing PE while harmony amount is spoken to by point QE as appeared previously. 7. The interest for spread will prompt a decline popular of margarine since margarine is a mediocre decent whose request diminishes as consumer’s level of pay increments. In actuality, request of spread will increments as salary increment. 8. The motivation behind why individual minimal pace of replacement between two merchandise must equivalent to the proportion of the cost of products is on the grounds that customer could exchange one useful at another at a market cost to get more elevated level of fulfillment. The chart above shows that negligible cost bend cross normal cost bend from beneath and normal expense at a point higher than that of normal cost bend. It tends to be seen that, as the peripheral cost expands, the normal variable cost diminishes (Salvatore, p.225). The diagram above shows the connection between Marginal expense and normal variable expense whereby, If minimal expense of creation is more prominent than normal variable cost it implies that normal expense is expanding and bad habit versa(Salvatore, p.225). The chart demonstrates that the firm normal variable cost bend are U-molded and it accomplish its base at a lower than the normal all out cost bend

Human Trafficking Legal Provisions and Government Responses

Human Trafficking Legal Provisions and Government Responses 1. The dealing of ladies, medications and jewels include gigantic quantities of people and gatherings, there is a higher level of transnationalism and exchange designs are extremely unpredictable. There are a large number of human dealers working autonomously inside generally various leveled gatherings and adventure a huge number of ladies and young ladies regularly in cross fringe activities that damage nations power. Under worldwide law governments are committed to shield their residents from being dealt through strategies and projects that focus on counteraction and insurance of casualties. 2. A survey of the laws and arrangements of different nations gives an impression of the developing mindfulness and acknowledgment of the issues identifying with dealing over the world. A large portion of these nations have put forth attempts to revise their current laws or to present new enactment in consonance with universal instruments. 3. Most European nations and US have embraced enactment against human dealing. Similar holds useful for South and South East Asian nations including India and her neighbors. Infact in March 1998 in acknowledgment of International Womens Day President Clinton gave an Executive Memorandum on Steps to Combat Trafficking that vows to battle dealing in ladies and young ladies with an attention on zones of prostitution, casualty help and insurance, and requirement. The job that different government offices will play is likewise delineated. Global Framework of Laws A diagram of select conventions and shows that direct dealing at the universal level is recorded at Appendix E-International Framework of Laws Related to Trafficking. Territorial Legal Instruments The system of law in nations of South Asia is recorded at Appendix F-Legal Framework in South Asian Countries. Indiaâ Initiatives to battle dealing 4. Counteraction and com bating Trafficking of Human Beings has gotten the most noteworthy need in India and as the issue is multi dimensional, we have received a multi-pronged methodology to address the issue. Indias way to deal with battling dealing is comprehensive, participative and comprehensive and isn't simply confined to essential or direct intercession against dealing yet tries to kill the threat through enabling the potential casualties. 4.1 Constitutional and Legal Framework to address Trafficking 4.1.1 India has a genuinely wide system of laws established by the Parliament just as a portion of the State councils notwithstanding the different protected arrangements. These are recorded in Appendix G à ¢Ã¢â€š ¬Ã¢â‚¬Å"Legal Framework to Address Trafficking in India. 4.1.2 The head enactment to handle dealing for business sexual misuse is the Immoral Traffic (Prevention) Act, 1956. The Act is being changed so as to additionally fortify the different arrangements. Remarkable highlights of the alterations to ITPA Re-defi ne the age of the kid from 16 to 18 years. Cancellation of segments, which re-mislead the people in question. In-Camera procedures in Courts to protect security of casualties. Improved discipline for traffi ckers, house of ill-repute guardians, pimps and so on. Discipline for people who visit houses of ill-repute for business sexual misuse. Defi nition of traffi cking embraced from the UN Protocol. Setting-up of Center and State nodal experts in the States for forestalling and fighting offense of traffi cking through coordination, examination, salvage, restoration, legal help, research and preparing. 4.2 International Commitments 4.2.1 India is a signatory to various universal instruments, for example, the Convention on the Rights of the Child (CRC) and its Optional Protocols; Convention on Elimination of all Forms of Discrimination against Women (CEDAW); UN Convention against Transnational Organized Crime with its UN Protocol to Prevent, Suppress and Punish Trafficking in Persons, particularly Women and Children enhancing above Convention and Millennium Development Goals. 4.2.2 It is likewise part of major SAARC activities for South Asia which includeà ¢Ã¢â€š ¬Ã¢â‚¬ SAARC Convention on Preventing and Combating Trafficking in Women and Children for Prostitution; SAARC Convention on Regional game plans for Promotion of Child Welfare in South Asia; SAARC Charter where dealing issues are to be tended to at provincial level. 4.3 Institutional Mechanisms India has a government set up where law requirement and open request are basically State subjects. In any case, the Central Government also shares obligation with the States for handling composed wrongdoing, for example, business sexual misuse rests with the Ministry of Women and Child Development, while the Ministry of Labor manages all issues identified with work. The Ministry of Home Affairs is liable for guaranteeing the authorization of the different enactments identified with the crime of dealing A case of Center State joint effort is the elevated level Central Advisory Committee to Combat Trafficking for Commercial Sexual Exploitation to ponder on different viewpoints on dealing and as of late has figured Blue Print for Action in the territory of Inter-State Rescue Protocol, Prevention, Rehabilitation, Health, Legislation and Management Information System. The Ministry of Social Justice has taken activities to set up an easy to use framework for expedient and powerful rebuilding of missing, snatched/captured and runaway youngsters to their families. As there is an immediate linkage between missing people and dealing. Thusly, a coordinated exertion to address the issue of missing ladies and kids will be of huge use and help in forestalling and battling dealing. The Government of India has likewise set-up independent associations, for example, National Human Rights Commission, National Commission for Women and National Commission for Protection of Child Rights, which try to ensure the privileges of ladies and youngsters. Strategies and Protocols National Plan of Action to Prevent and Combat Human Trafficking with uncommon spotlight on Children and Women was defined in 1998, with the target of mainstreaming and re-coordinating ladies and youngster survivors of business sexual misuse in to the network. The National Plan of Action for Children, 2005 invests in guarantee that all privileges of all kids up to the age of 18 years are ensured. National Policy for Empowerment of Women, 2001 means to achieve the progression, advancement and strengthening of ladies. Convention for Pre-salvage, Rescue and Post-salvage Operations of Child Victims of Trafficking with the end goal of Commercial Sexual Exploitation gives rules to implementation organizations and NGOs engaged with the salvage of casualties from their place of misuse, clinical and lawful systems to be followed and rehabilitative measures to be given to the people in question. Convention on Prevention, Rescue, Repatriation and Rehabilitation of Trafficked and Migrant Child Labor intends to guarantee smooth salvage, repatriation and restoration of dealt and vagrant youngster work. A blue print of activity in interalia the accompanying regions has additionally been created: Convention on Inter-State Rescue and Post-salvage Activities Relating to Trafficked Persons giving rules to the State Governments on the between state salvage tasks, the modalities in question, precautionary measures to be attempted and obligation of different partners in offering types of assistance to the protected casualty. Avoidance of Trafficking of Women and Children à ¢Ã¢â€š ¬Ã¢â‚¬Å" It accommodates different strides to be attempted to forestall dealing of ladies and youngsters for business sexual misuse and incorporates arrangement of immature gatherings and network cautiousness gatherings, against dealing local systems, fitting mediations that ought to be taken up in house of ill-repute regions to forestall second-age prostitution, extraordinary measures focusing on those networks customarily engaged with business sex work and restoration of ladies who have gotten old to carry on the calling and are needing care and insurance. Restoration of Victims of Traffi cking à ¢Ã¢â€š ¬Ã¢â‚¬Å" It accommodates activity guides related toward regions of recovery, for example, care and bolster programs, network based restoration, care of casualties, training and expertise working of casualties and their definitive restoration in the general public. Human Trafficking Management Information System (HTMIS) gives an arrangement to implementation offices to gather information on dealt casualties and dealers. Projects and Schemes The Ministry of Women and Child Development runs Shelter homes (Swadhar and Short Stay Homes) for ladies in troublesome conditions. These additionally take into account protected dealt casualties and accommodates cover, food, apparel for ladies and youngsters, guiding, clinical, clinical, legitimate and other help, preparing and financial recovery and helpline offices. A moderately ongoing sheme known as Ujjawala (Radiance of light) is a Comprehensive Scheme for Prevention of Trafficking and Rescue, Rehabilitation and Re-reconciliation of Victims of Trafficking and Commercial Sexual Exploitation. Dhanalakshmi, is a restrictive money move conspire for young lady kid with protection spread connected to different achievements in a young ladies life. It is normal that the plan would guarantee that the young lady kid isn't just conceived yet additionally that she is enlisted and held in school which would diminish her helplessness to traffi cking, kid work, youngster marriage and so forth. The Integrated Child Protection Scheme (ICPS) conspire plans to accommodate youngsters in strife with law and kids needing care and security improved institutional consideration, quality non-institutional, reception and elective consideration, directing and family backing, preparing and limit building, CHILDLINE administrations ,kid following framework and site for missing kids. While projects and plans to restore and reinteg

A Few Simple Rules for Expressing Numbers in Your Writing

A Few Simple Rules for Expressing Numbers in Your Writing When you refer to a number in your writing, you often have to decide whether to use a numerical expression/figure or spell it out as a word. This article discusses numbers, how to write them correctly, and when to use numerical expressions instead.General rulesRelated numbers should be expressed consistently. For example, if you choose to use figures because one of the numbers is greater than nine, use figures for all of the numbers in that category. If you choose to spell out numbers because one of the numbers is a single digit, spell out all numbers in that category. For example:Right: two apples, six oranges, four pears, and three bananasWrong: two apples, 6 oranges, four pears, and 3 bananasIf a passage includes numbers that follow one another, one is spelled out and the other is represented with a figure.Unclear: The club celebrated the birthdays of 6 90-year-olds who were born in the city. (This may cause the reader to read 690 as one number.)Clearer: The club celebrated the bi rthdays of six 90-year-olds who were born in the city.Rules for spelling out numbersThe rules of usage vary, but small numbers, such as whole numbers smaller than ten, should be spelled out. This is the one rule that is fairly uniform among all rulebooks. Most style guides also include all numbers that can be expressed in one or two words. Figures are recommended for the other cases. For example:Exactly three poundsTwo thousand dollarsAbout twenty-six yearsThirty-two peopleJust 268 days until ChristmasCost $46.151,238 tons116.3 gallonsAnother widely accepted rule is to write out a number if it begins a sentence. For example:Right: Six percent of the group failed.Wrong: 6% of the group failed.You may need to reword sentences to avoid spelling out large numbers. For example:Right: Fans bought 400,000 copies of her new book on the first day.Wrong: 400,000 copies of her book were sold on the first day.In English, the comma is used as a thousands separator and the period is used as a dec imal separator to make large numbers easier to read. Thus, you should write the size of Alaska as:Right: 571,951 square milesWrong: 571951 square miles.If the number is rounded or estimated, spell it out. Rounded numbers over a million are written as a numeral plus a word:Right: About 400 million people speak Spanish natively,Wrong: About 400,000,000 people speak Spanish natively.Hyphenate a number written as two words if it is under one hundred. For example:There are twenty-two students in my class.Use a hyphen to separate the numerator from the denominator in written fractions. For example:Two-thirds of the class chose the correct answer.Rules for using figuresThe following should be expressed as figures.Exact measurements followed by symbols or abbreviations: 55 m.p.h.Exact amounts of money: $110.79Decimals and fractions: 2.5, 3/5Percentages, scores, or statistics: 38%, score of 10-1Volume, chapter, and page numbers: Vol. I, Chapter 12, page 87Act, scene, and line numbers: Act II I, Scene 2, lines 23-27PlacesFigures are generally used for addresses. For example:16 Tenth Street350 West 114 StreetTimeUse numerals with the time of day when exact times are being emphasized or when using A.M. or P.M. For example:8:00 A.M.However, use noon and midnight rather than 12:00 P.M. and 12:00 A.M.Normally, spell out the time of day in text even with half and quarter hours. With oclock, the number is always spelled out. For example:eight oclock in the morningDatesIt is generally acceptable to express a decade by spelling it out or writing it as a figure. When expressing a decade as a figure, do not use an apostrophe between the year and the s, i.e., 1980s. When spelling out a decade, use lower case letters, i.e., the eighties.In general, do not use st, nd, rd, and th after dates to indicate ordinals.Right: We will meet again on April 15.Wrong: We will meet again on April 15th.Here are a few more examples of dates:December 12, 1965 or 12 December 1965A.D. 1066in 1900from 19 71â€"72 or from 1971â€"1972Expressing numbers in mathematics and the sciencesUse an en dash, not a hyphen, to indicate a closed numeric range, i.e., 100â€"110.Insert a space on either side of mathematical operators (-, +, =, etc.) or symbols unless they directly precede a number to indicate a value (There should not be a space between a number and a percentage sign, i.e., 100%.Preferably abbreviate units of measurement when used with figures, but spell them out when not preceded by figures.Write decimals in figures. Put a zero in front of a decimal unless the decimal itself begins with a zero.Please keep in mind that this article discusses general rules regarding the expression of numbers in writing. In business and academia, you should always consult the applicable style guide. For example, the APA Publication Manual and the Chicago Manual of Style have extensive sections devoted to the use of numbers in technical papers.

Questions On Dissociative Identity Disorder - 1397 Words

Hide and Seek (2005 film) - Dissociative identity disorder There is a number of mental illness out there, most of them are quite interesting. Due to Psychology are getting more and more popular, we could look for the information about most of the mental illness very easily, there are lots of cases that you could study, to have a better understanding of them. But there is one, that has always been with uncertainty: Dissociative Identity Disorder a.k.a. DID. DID is a psychiatric disorders that have a lot of controversy. Some of the people did not even believe that is existing. Dissociative identity disorder involves Two or more distinct identities in only one human being, it’s been called Multiple Personality Disorder previously. Most of the view tend to believe DID is triggered by stress, and people who has a terrifying childhood experience, is so much likely to have DID. Some clinicians believe dissociative disorders under the umbrella of post traumatic stress disorder. That means it is a Self-defense Mechanism, a response to something tremendous harmful to the person, and his brain somehow do not think the main identity is able to confront. then create another identity to deal with that. Therefore, DID could cause by tremendous pressure, horrible experience, and huge challenge. The Symptoms of Dissociative identity disorder would be Dementia, Amnesia for event, Fugue state, people who has DID, is really likely to have Dissociative Amnesia. The first identityShow MoreRelatedDissociative Identity Disorder ( Multiple Personality )1397 Words   |  6 PagesDissociative Identity Disorder can be difficult to diagnosis as mentioned before. However, a scale has been developed to help a professional with their diagnosis of individuals that may suffer from this mental illness. There have been many studies conducted to test the reliability and validity of this scale. The scale is referred to as The Dissociative Experiences Scale (DES) and was developed to help measure dissociation in individuals. The Dissociative Experiences Scale is a twenty-eight item self-reportRead MoreMental Illness : Dissociative Identity Disorder1408 Words   |  6 Pagescertain periods of time? These are all questions that many psychologists and psychiatrists find themselves asking withi n the psychology community. This is a topic filled with controversy still to this day. Psychology is a field that has been around for a long time, but we are still discovering new illnesses all the time. One mental illness that is becoming more apparent is dissociative identity disorder, formerly known as multiple personality disorder, but some argue that this illness is notRead MoreDissociative Disorders1688 Words   |  7 PagesDissociative Disorders What are dissociative disorders? A dissociative disorder is the breakdown of ones perception of his/her surroundings, memory, identity, or consciousness. There are four main kinds of dissociative disorders: 1. Dissociative amnesia 2. Dissociative fugue 3. Dissociative identity disorder (previously called multiple personality disorder) 4. Depersonalization disorder What are the main characteristics of each dissociative disorder? Dissociative amnesia: ARead MoreDissociative Identity Disorder : Sybil And Primal Fear1477 Words   |  6 PagesRachel Milbourn Dr. Ozegovic Abnormal Psychology 210 7 October 2015 Dissociative Identity Disorder: Sybil and Primal Fear In the films â€Å"Sybil,† and â€Å"Primal Fear† both characters Sybil, and Aaron seem to be suffering from dissociative identity disorder. According to Comer (2014), someone with dissociative identity disorder, or also known as multiple personality disorder establishes two or more recognizable personalities, often called alternate or sub personalities. Each personality has their ownRead MoreDifferent Perspectives On Dissociative Identity Disorder1710 Words   |  7 Pageson life, sometimes even leading to Dissociative Identity Disorder. Even though Dissociative Identity Disorder has a place in The Diagnostic and Statistical Manual of Mental Disorders, the legitimacy of the psychiatric disorder is still a very much a controversial issue. In these two articles, â€Å"Multiple Personality -- Is It Mental Disorder, Myth, or Metaphor?† published in the Huffington Post website by Frances(2014) and Dimensions of â€Å"Multiple Personality Disorder† by Murray( 1994) published by theRead MoreEssay on Furthering Knowlege of Dissociative Identity Disorder640 Words   |  3 PagesCLINICAL QUESTION 2 I would like to further my knowledge on the controversial mental illness identified as Dissociative Identity Disorder, or DID. More commonly known as multiple personality disorder, it has been a mental illness which gained attention from being the main focus in a variety of Hollywood’s films, aside from what has been portrayed in films I have little insight to what this disorder is. â€Å"What is Dissociative Identity Disorder, its causes and how is it clinically diagnosedRead MoreDissociative Identity Disorder Essay632 Words   |  3 PagesDissociative Identity Disorder Sexual molestation, beating, neglect, burning, and verbal abuse. All of these horrible happenings are believed to be linked to a condition known as Multiple personality disorder (MPD). Multiple personality disorder, also known as dissociative identity disorder, is a mental illness in which a person has two or more identities or personalities. Single personalities randomly take control of the individuals behavior. Usually, the sufferer gives the personalities theirRead MoreOutline for Dissociative Disorder Essays859 Words   |  4 PagesDissociative Disorders 1.What are Dissociative Disorders? a.Conditions that involve disruptions or breakdowns of memory, awareness, identity and/or perception. b.People with dissociative disorders chronically escape their reality in involuntary, unhealthy ways ranging from suppressing memories to assuming alternate identities.    2.The three types of Dissociative Disorders a.Dissociative Amnesia b.Dissociative Identity Disorder c.Dissociative Fugue    3.Signs and Symptoms a.SymptomsRead MoreAbnormal Psychology : Dissociative Identity Disorder1623 Words   |  7 PagesAbnormal Psychology: Dissociative Identity Disorder Dissociative Identity Disorder, previously referred to as Multiple Personality Disorder, is a psychological illness that has raised a lot of controversy and led researchers to question its validity. This disorder has been recorded as early as the 1800’s, but has recently been given more attention to by clinical researchers because of its diagnosis rates. The brain is a very complex organ and certain traumas can lead to the occurrence of this illnessRead MoreDissociative Identity Disorder : The Strange Case Of Dr. Jekyll And Mr. Hyde Essay857 Words   |  4 PagesDissociative Identity Disorder Formerly known as multiple personality disorder, dissociative identity disorder is a condition where a person has two or more distinct personalities. There have been lots of examples of dissociative identity disorder in media. One of the more well-known is the book The Strange Case of Dr. Jekyll and Mr. Hyde. Thesis: In the television series Breaking Bad the main character Walt has Dissociative Identity Disorder. Sadly educated and non- educated individuals often

The Theme Of Money In The Great Gatsby - 879 Words

There is no point in denying it, we all love money and want plentiful amounts of it. We yearn to be like the richest people in the world, who have so much money they can do whatever they want. Maybe some of us even want to be the richest person in the world, at this moment the richest man in the world is Jeff Bezos, founder of Amazon. He has a net worth of 90.6 billion dollars, something none of us will ever experience, but can dream about. But dreams pertaining to money can only get us so far. Money is a theme consistently expressed throughout two novels, The Great Gatsby by F. Scott Fitzgerald, and Of Mice and Men by John Steinbeck. Fitzgerald’s novel considers money primarily through the life of a wealthy man who flourishes in life,†¦show more content†¦Through meeting and knowing Daisy, Gatsby falls in love with her- and the idea of having her in his life, which makes him motivated to work in order to make money. In contrast, George Wilson lives in a setting of ad versity (Fitzgerald 25). He works to supply for himself and his wife, but nothing ever comes out of his work because he does not know people to help him become successful, and he is unable to make much money. In The Great Gatsby, Jay Gatsby thrives in life, while George Wilson does not. Fitzgerald compares characters of different social classes and their capabilities of success, while Steinbeck supplies the reader with decidedly different experiences of success through the two main characters, George and Lennie, and their lives. In Of Mice and Men the main characters, Lennie and George, are unfortunate and have poor qualities of life because they do not have much money, and do not know people who can guide them into better situations. George and Lennie are unsuccessful because they are simply ranchers who work for another man, they don’t do the work to make money for themselves (Steinbeck 6). Instead, they do the work for the boss and get paid by the boss. Lennie and George are forced to leave Weed. They can be found nonstop in precarious situations. This can show that success and quality of life is determined by who you know because George travels around with Lennie, and Lennie is more of a hindrance than a help. George constantly talks about what heShow MoreRelatedTheme Of Money In The Great Gatsby1189 Words   |  5 PagesThe Great Gatsby is such a prominent novel of the 1920s. Many authors and critics have written on the impact of the novel even up until today. Fitzgerald expresses multiple them es to show the time and its importance. F. Scott Fitzgerald, in The Great Gatsby, reveals wealth, hope, and the demise of the American dream as major themes of his novel. Fitzgerald, interestingly enough, brings the importance of money into this novel early and refocuses on it often. Nick starts off the novel saying, Read MoreThemes of Love and Money in Fitzgeralds The Great Gatsby Essay687 Words   |  3 PagesA man named Nick moves into old money right next door to Jay Gatsby. Throughout The Great Gatsby Fitzgerald discusses the American culture and themes that relates to Americans, such as the desire for material possessions, desire for love and The contrast between old money/new money. Fitzgerald discusses the desire for material possessions in The Great Gatsby by explaining the fact that Americans judge people by the possessions and the money they have. For example people pictured Tom as a godRead MoreTheme Of Money Throughout The Story Of The Great Gatsby By Philip K. Dick Essay1516 Words   |  7 PagesLiving in an advanced world, Joe Chip, who is always looking for coins to access places, learns the power of money that can either provide opportunities or put characters at risk. Throughout Philip K. Dick’s Ubik, the recurring theme of money greatly influences characters and causes them to act ambitiously. The desire to gain wealth play a major role which becomes the driving force of many events in the story. Characters perceive others based on their social status and treat them accordingly. RicherRead MoreThemes of The Great Gatsby Essay1040 Words   |  5 PagesF. Scott Fitzgerald’s The Great Gatsby is a story that has many different themes. Fi tzgerald shows the themes that he uses through his character’s desires and actions. This novel has themes in it that we deal with in our everyday life. It has themes that deal with our personal lives and themes that deal with what’s right and what’s wrong. There are also themes that have to do with materialistic items that we deal desire on a daily basis. Fitzgerald focuses on the themes of corrupted love, immoralityRead MoreThe Great Gatsby By F. Fitzgerald1296 Words   |  6 Pages The Great Gatsby Told by Nick Caraway, and written by Scott F. Fitzgerald, The Great Gatsby is a classic novel that gives readers a glimpse inside the lives of the wealthy during the roaring 20s. The story follows the lives of Jay Gatsby, a man of new money, Daisy Buchanan, a married girl of old money, and Tom Buchanan, Daisy’s deceitful husband. Jay Gatsby is a man of mystery, with seemly unlimited funds, who throws ridiculous outrageous parties for no apparent reason. It’s learned that he hasRead More Comparison of A Farewell to Arms and The Great Gatsby Essay1267 Words   |  6 PagesComparison of A Farewell to Arms and The Great Gatsby The author’s style from Ernest Hemigway’s A Farewell to Arms differ from F.Scott Fitzgerald’s The Great Gatsby in many ways. Fitzgerald uses a more reflective style of writing meaning that he makes his characters reflect and the theme also includes reflection from the reader as well as the plot. On the other hand, Hemingway uses a more self-interest style with its theme, characters, and plot, meaning that he makes this book on hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1278 Words   |  6 PagesScott Fitzgerald continues to stun audiences of all ages with his magically written novel about romance, money, and despair. Though The Great Gatsby was not very popular when it was first released it has made up for lost time and is now one of the greatest classics in American literature and being read in classrooms all across the United States. What actually denotes a book as a classic or great, though? In my opinion, a lot of it has to do with what a p erson needs at the time. According to James LRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreSimilarities Between The Great Gatsby And Goodbye Columbus1743 Words   |  7 Pagesthat share the same theme. Sometimes they can have the same plot, but in the case of the two novels, The Great Gatsby, by F. Scott Fitzgerald, and the novel Goodbye Columbus, by Philip Roth they explore the same dynamics of the American dream. In both novels there are similar themes of sex and money as a form of power. Both novels can relate to each other because the authors decided to show how the pursuit of the American dream may not always be a good thi ng, and how sex and money can cause problemsRead MoreThe American Work, The Great Gatsby By F. Scott Fitzgerald1091 Words   |  5 Pagesmatter how great the author, eventually writer block ensues, casting a writer into a literary funk and halting the flow of thematic ideas; however, themes such as love and wealth transcend time, culture, and language. So it’s not difficult to think that famed authors, when in a pinch, often recycle broad themes to create a more compelling and relatable story. In the American work, The Great Gatsby by F. Scott Fitzgerald and its cinematic counterpart, directed by Baz Lutherman, themes such as wealth

Global distribution Free Essays

Online through Turning Marks: 30 marks Objectives This assessment item relates to the course learning outcomes 1 to 4 as stated in the unit outline. Students are to form their own groups and select their own group members. There will be a maximum of 5 members in a group. We will write a custom essay sample on Global distribution or any similar topic only for you Order Now Guidelines: You must use at least 15 peer-reviewed publications to support your essay. In addition, you will need to read and refer to non-peer reviewed documents such as kooks, trade journals and articles to substantiate your discussion. Length: Maximum 4500 words Size 12, Font Times New Roman. Double-spaced. Margin 2. CACM all round. Use the Chicago referencing style. You should demonstrate a mature level of post-graduate writing. Transportation concepts and approaches learnt in this unit must be linked to this assignment. Students will be evaluated (as a group) in terms of their capacity to demonstrate understanding of the key issues in the relevant literature and applying it to the area f transportation and distribution management under supply chain competitive advantage and optimal performance’. Writing skills will be assessed. This Includes executive summary, Introduction, body, conclusion, high level of critical analysis and discussion of academic journal articles, supporting articles to the authors opinions and conclusions. Must demonstrate the width and depth of the arguments. A professional level of presentation is expected. All references must be and listed in the reference section. SE illustrations, diagrams, charts and table to enhance your report. Check the Assessment Marking Guide (end of this document). Make sure that you can tick off the items listed as you are writing or reviewing your manuscript. Many of these marks are easy to get. Examples: all references must be cited within the text, summary of main points, using the right referencing style. Check what you have done against the Assessment Marking Guide and make sure they match closely. Use your spell check functions. Proofread your document. Volume of global trade has increased multi-fold in the past decade. This has impacted on transportation infrastructure in many countries. The statement the essay needs to be addressed â€Å"Discuss how Transportation optimization has contributed to increased efficiencies in transportation and distribution†. Information may be drawn from trade, practitioner, and academic Journals to discuss this statement. How to cite Global distribution, Papers

Managing Employees and Relations Qantas

Question: Discuss about theManaging Employees and Relationsfor Qantas. Answer: Background Of Qantas 2011:- The Qantas unions represented three main divisions of staff. The unions represented mainly the three divisions of staff in Qantas. Due to the launch of new "enterprise bargaining agreement" the unions were trying to come into a negotiation. The main issues of the agreement are as follows:- Transport Workers Union of Australia The Australian and International Pilots Union The Australian Licensed Aircraft Engineers Association Stakeholders And Their Outlined Actions:- In each case the matter was different but the common cause remained the same for all including levels of pay, opportunities of outsourcing and securities regarding job. There were various negotiations done between Qantas and three other unions due to which each union asked their members to vote secretly then deployed relatively mild industrial-relations sanctions. These kinds of actions were taken under the law of protected industrial action. As mentioned earlier, on Saturday 29 October 2011 Qantas gave notice to its three unions and other employees who were falling under the enterprise agreements. The agreement stated that the employees who are representing the unions shall be lockout from 8.00pm on Monday 31 Oct. Usually lockout can be implemented under FW Act s 19(3), which states that whenever any particular worker prevent other workers or employees from accomplishing their task when the employees are already under the contract of employment and without terminating those contract s he cannot refuse to work. These actions are generally taken by the workers who are under enterprise agreement negotiations. The employees usually take help of these industrial actions in order to protect themselves. Majorly the key stake holders include the employees representing the unions and the three main unions. Under the act 411, these activities are usually arranged to revert the industrial action by employees or the representatives. While protected industrial action taken by employees or unions must be preceded by the giving of three clear working days written notice to the employers a lockout can take place with immediate effect following the provision of written notice (Scribd. 2016) Actions Taken By Qantas Ceo:- In return , the CEO of Qantas Alan Joyce on October 29, 2011, finally decided to ground Qantass worldwide fleet immediately further it was also declared by him that , the staff members who are members or represented by these three unions will be lockout .The lockout ones would not be given their salary. This announcement spread like wild fire throughout the entire nation and finally harnessed the company's reputation. After this incident Qantas lost many of its employees and customers. The CEO of Qantas was left out with no other alternative and his main agenda was to hit government intervention. While announcing the lockout CEO stated that in order to get solution for this particular situation the following step is been taken. The main motive of the higher authorities is put an end to entire crises thereby the company is using its protected industrial action in order to make the unions serious about their actions and further to get company a better deal from them. According to CEO b asically it was introduced to bring back peace in the organization (Scribd. 2016) Results Of Lockout:- This particular action turned successful as it resulted in national crises. A country like Australia is basically an island which is surrounded by water .Thus airlines is the main mode of communication to other countries for goods and passenger travelling. Apart from that Australian road and rail connectivity is not so good in its other cities thus the Federal government urged FWA to intervene immediately( Cahan, J., 2003) After Qantas Grounded Its Feet:- After the airline company grounded its fleet throughout the entire on October 29, 2011. A three men committee was formed by Fair Work Australia (FWA) to listen the entire scenario. Finally FWA decided to terminate all the industrial actions taken by Qantas and its three unions. Further it offered the respective parties a time period of 21 days in order to negotiate and settle the entire issue.. The parties were obliged to engage in bargaining in good faith". Finally on Monday midnight deadline passed and the parties were asked to shift to binding arbitration determined by FWA. These kinds of settlements are usually valid for maximum four years. FWA is actually Australian national work-place relations tribunal. It is not at all biased and it often termed as the umpire of industrial relations. Moreover the decision taken by this body still had faced a legal challenge by the unions namely: the Australian and International Pilots Association and the Transport Workers Union. But at the sa me time this kind of legal challenge was strictly opposed (Floyd Fowler, 2009) Alternative Steps Qantas Could Have Taken Each of the unions had different claims but the common demand was regarding their common concerns of income and employment security. Hence they were trying to enter an agreement which include their reassurance with such matters but Qantas was not ready to help them as it was focusing on cost cutting by outsourcing within and outside Australia. If the company would have reached a negotiation regarding employee security then this entire incident could have been avoided; it is always the company's responsibility to secure its employees. Apart from that it would have given them more "ownership" of settlements in case arbitrator implements settlements; it's very clear that both the parties would not be satisfied with the proposed outcome. But the relationships have reached such low level of trust, thus in this case it was unlikely for both the parties to negotiate further without FWA intervention (Green, et al., 2011) Australian Waterfront Dispute Of 1998:- In this particular assignment we will discuss 1998 Australian Waterfront dispute. The main points which will be covered in further paragraphs will be to explore the relations of employment, effective and proper workforce for the management reformation and finally evaluating stakeholder's roles. The 1998 Waterfront dispute is one of the greatest event and crucial industrial reforms which took place in the history of Australia. It laid a major impact on the whole waterfront and also re-examining the traditional roles of the MUA and other trade unions.TheAustralian waterfront dispute of 1998took place as the Patrick corporation was trying to restructure its management .Due to this illegal restructuring it sacked the entire work force of the company. All the employees were lockout so that the recruitment of new employees can be done without union formation (Helfat, Martin, 2014. ) The main events in this dispute took place in four main parts , where thePatrick Corporationhad its main and crucial operations. Melbourne, Brisbane,Fremantleand Sydney were its main offices. Finally on 7th April 1998 Chris Corrigan sacked all the employees and locked them out so that the company can recruit non-unionized employees who are trained from Dubai. It was hard struggle for the employees for 14 days after the lockout took place; eventually after all this troubles they got relief when justice Tony North finally declared reinstatement rights for the 1,400 sacked Maritime Union of Australia waterside workers. The judgment further stated that company should divide its functions within its two major companies. Apart from that Patrick group should divide the business of its two companies which will also make it easier for them to terminate its employees. It is arguable on the evidence that this was done because the employees were members of the union. Further the company came up with judgment that after two days on April 23 ' but two days later on April 23, the full bench of the Federal Court upheld Justice North's decision. This lockout was actually a serious challenge for the cooperation and trade union. Further the support of Howard government started the Workplace Relations Act 1996 as a substitute of national industrial agreements based on the salaries and situations along with particular contracts between workers and employees. This was a judgment in which both the parties were satisfied. On one side Patrick made crucial and efficient changes in its practices of work and on the other hand the employees got certain benefits like voluntary redundancies and the contracting out of some work (Randolf, J.J., 2009) Causes Of Dispute:- Due to the emergence of Australia as an economical power in 1988 the docks imported and exported 64% of cargo .Which was very high as compared to the last years. Apart from that the era was of technological development which was brought by Containerization the WIRA, (Waterfront Industry Reform Authority) .They were responsible for changing the practices of work of he marine companies. These companies required less workforce and. But due to Howard Govt Workplace Relations Act (1996) again the labors and workers became important and productive (Hutchison, Boxall, 2014) Actions Taken By Patricks:- Patrick Stevedores on April 7th terminated its whole workers and employees including1400 employees who were permanent and 600 casual employees. Due to this lockout all the employees were suspended from the company with a immediate termination .Apart from that this process was continued throughout a month. In this particular policy Federal government which was the running government at that time was totally supporting the workers because at the same time government was also interested to reduce the impact of union in the industries. as this led to the termination of many security guards who were armed with dogs entered Patrick's 17 wharves across Australia, forcing unionists off the job (Jones, 2001) Industrial Actions Taken By Mua:- There were strikes done raised like wildcat due to these issues and rolling (in intervals of 48hrs to avoid fines from the Workplace Relations Act) strikes occurred. Further the unions were also very careful that they do not react or do violent activities which can cause harm to the company members (Lislie, 2011) Pickets were finally arranged by the MUA which further blocked the ports of Patrick so that any export or import cannot be done through those areas. The company finally managed to get the court approval in order to barricade the union members who were preventing them to use their respective dock areas. Sabotage The CEO of Patrick's clearly announced that the employees were not productive and they were working very poorly intentionally. Short Term And Long Term Impacts Of Stakeholders In The Industry:- Usually the dispute of Waterfront was majorly a victory of three stakeholders. After this entire scenario MUA managed to survive as a union on the waterfront which also helped to prevent the termination of large no of employees. On the other hand Patrick was able to reduce its workforce and cost cutting agenda was fulfilled. The Howard Govt. of the time also benefited from improved international trade capabilities ( Purdue University). Recommendation: It is very evident from all these issues of waterfront that the conflict took place earlier but was waiting for the correct opportunity to explode. Apart from that it was Patrick's poor management and industrial relation with its union members which created the whole issue but at the same time with the help of government the company was able to negotiate in a proper manner. This also clearly shows the impact of minor issues can generate dangerous conflicts if they are not taken care or treated through proper communication and sensitivity., Further in conclusion it would can stated that the reforms of the docks wouldnt have been possible without this agitation and conflict Eventually the Airc should have been invited to stop this conflict so that the cost of the courts and negativities could have been avoided. References Uk Essays, 2015. The Historical Waterfront Dispute Management Essay .[Online] Available at: https://www.ukessays.com/essays/management/the-historical-waterfront-dispute-management-essay.php Scribd. 2016 .The Qantas Dispute : An industrial Action Case Study .[Online] Available at: https://www.scribd.com/doc/97167470/The-Qantas-Dispute-An-Industrial-Action-Case-Study Cahan, J., 2003. Mini-lecture on writing a critique- effective acade. [Online] Available at: https://www.personal.psu.edu/faculty/b/j/bjj6/ENGL015-2001Critique.html [Accessed 22 September 2016]. Floyd, J. Fowler, J., 2009. Survey Research Methods. 4th ed. Nashville: SAGE. Green, R.R. et al., 2011. Management matters in New Zealand: How does manufacturing measure up? Wellington.: Ministry of Economic Development Ministry of Economic Development. Helfat, C.E. Martin, J.A., 2014. Dynamic Managerial Capabilities: Review and Assessment of Managerial Impact on Strategic Change. Journal of Management, 41(5), pp.1281-312. Hutchison, A. Boxall, P., 2014. The critical challenges facing New Zealands chief executives: implications for management skills. Asia Pacific Journal of Human Resources, 52, pp.23-41. Jones, B.J., 2001. Rhetoric and composition. [Online] Available at: 22 [Accessed September 2016 2016]. Lislie, J.D., 2011. The Benefits And Challenges Of Mixing Methods And Methodologies:Lessons Learnt From Implementing Qualitatively Led Mixed Methods Research Designs in Trinidad and Tobago. Caribbean Curriculum, 18, pp.87-120. Metcalfe, M., 2002. Preparing a critique of an article: Using argument as an inquiry. [Online] Available at: https://godot.unisa.edu.au/register/articles/5.doc [Accessed 22 September 2016]. Purdue University, 2016. Writing a thesis Staement: Available at: https://owl.english.purdue.edu/handouts/print/general/gl_thesis.html [Accessed 16 September 2016]. Randolf, J.J., 2009. A Guide to Writing the Dissertation Literature Review. Practical Assessment, Research and Evaluation, 13, p.14.

Machiavelli vs. Erasmus Essay Essay Example

Machiavelli vs. Erasmus Essay Paper Machiavelli vs. ErasmusI believe that both of these positions. to a certain extent and in certain state of affairss. are still relevant today. With some people. the parts of the population that seek merely to derive in their lives. and non lend to the improvement of society. I would state that the Machiavellian attack would be of better usage. Because he is right. a batch of work forces are thankless. fickle. delusory. avoiders of dangers and tidal bore to derive. With these sorts of people. they will seek to take what they can without respect for who they crush. so the lone manner to maintain them in cheque is their fright of the penalties they might have. We evidently don’t have to worry about them killing person for political grounds like in the times when â€Å"The Prince† was written. but I would state that ictus of belongings is still a penalty used today. We will write a custom essay sample on Machiavelli vs. Erasmus Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Machiavelli vs. Erasmus Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Machiavelli vs. Erasmus Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer That is the first thing people go for when seeking penalty or reparations ; money. ownerships or belongings. I think love of state. non needfully the individual running it is the best manner to acquire devotedness from people. So I disagree that those people who follow out of love are less dependable. Particularly right now. as a member of the armed forces. I can talk for myself a many of my companions that we don’t agree with most. if anything. our current leader says or does. But we follow his orders anyhow. because we love this state. and that is greater than any personal ground for non following our President. If anyone even tried to utilize the fright attack. they would neer even acquire elected. That is why they have propaganda and the occasional commercial stating all the good workss they do. non stating who they punished for non holding with them. So possibly in a state where democracy doesn’t decide the leader. Machiavelli’s attack might be used. but in ours. I would state merely for little parts of the population would it be utile. I think Erasmus’s position would be more recognized in today’s universe. We all know some politicians don’t follow a batch of the things he lists a good swayer should make. I don’t agree with him stating that taking an hurt and losing a small of the â€Å"empire† might be a better pick. Not taking those hurts. and demoing the universe that we are a ace power and won’t take things puting down is the best manner to avoid injury in the long tally. But his positions on what a leader should be. and how he should handle the citizens of his state I wholly agree with. The leader should set the good of the people before his ain public assistance. But I don’t think that war brings all the bad lucks of province. sometimes it is necessary to travel to war with those who would convey those bad lucks. I believe that progressives fall under Erasmus’s class with merely a small of Machiavelli. with conservativists utilizing some of both. Judging from the two positions. I would state that the progressives follow more closely to Erasmus because of his attack to peace. Give a small pride and take a hit. avoid war at all costs. These are attacks that. in my sentiment. the most recent broad presidents we’ve had have used. While the conservativists hit right back and went to war. The war might hold caused many bad lucks since so. but who knows what might hold happened to us if we had done nil? We used the fright of penalty attack. and I think it worked merely all right. So in decision. I think Erasmus’s position is the better attack on how to see and handle the citizens of a state. But there are some times when Machiavelli’s attack is necessary. if non to your citizens. so to those who would mistreat them.

How To Structure Your Marketing Team To Create The Best Content

How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team. How To Structure Your Marketing Team To Create The Best Content When people like doing something, it shows in their work. Heck, built its entire team  based on that idea: And when it comes to your content, you want people who are passionate about it working on it- every step of the way. Building the ideal content marketing team structure means finding the right person  for each step of the process. So how can you get the best content from your marketing team by identifying what they want to do most? How To Structure Your Marketing Team To Create The Best Content via @KristiHinesDefine Roles For Every Person  Who Participates In Content Marketing Each person in your content marketing team structure should have a role. Let's be clear: Roles aren't titles. People on your existing team  can- and should- serve in these roles. For smaller businesses, there may be one person with multiple roles, but when those content marketing roles are defined, the process will be smoother. Here are the primary roles in the content marketing team structure. Try these 8 marketing team roles to create the best content1. Content marketing strategists Content marketing strategists set the stage for the entire content marketing operation. Your strategists help the entire content marketing team understand your audience (most likely in the form of personas), the topics you'll cover (based on your content core) and how you'll measure success. 2. Content strategists If content marketing strategists lay out a game plan, the content strategists are responsible for directing the team to execute the plan. Content strategists focus on the audience and topics, and determine the best content, channels and overall ways to connect your content marketing with your customers. 3. Idea contributors Do you know  people who  have a million ideas in their head, but may not have the time to create content or the desire to do so? These folks  have lots of great ideas when it comes to the topics that people might enjoy reading about. These are your ideal idea contributors. The best part about idea contributors is that they don't have to be limited to people inside your content marketing team structure. Idea contributors are everyone from your customer support techs to your CEO. Unless they express interest in creating content, you shouldn't pressure them to do so. Instead, just invite them to share their ideas for others to develop. Make it easy for idea contributors  by giving them access to a shared Google spreadsheet or letting them email a specific member in the content marketing team structure. Let them contribute as little information (such as a topic idea or content title) or as much information (topic idea plus outline or main points) as they want. The simpler you make the process, the more ideas you can get for the content creators on your team. The simpler you make it to submit content ideas, the more you'll get from your thought leaders.4. Content  writers Content writers are the people who use their creativity and knowledge to develop various types of content. With the support of idea contributors, content creators never have to fear the dreaded "writer's block" syndrome. And with the support of content editors, they don't have to focus on the technical aspects of writing- they can just let their ideas flow. 5. Content editors Content editors are the people in your content marketing team structure who use their technical writing skills to refine content created by your content creators. They are the people who may not have a steady stream of topic ideas or a willingness to write tons of content. But they can ensure that each piece of content flows well and is free of spelling and grammatical errors. They also manage the editorial calendar to ensure that content is published on a regular basis. 6. Content promoters Content promoters spread your content far and wide after it goes live. Anyone in your company with a social media account can do the simple promotion of sharing your content with their network. In addition to simple content promoters, you should have someone who  handles the full promotion of each piece of content. Full promotion includes sharing content on the company's social networks, sending the content out to newsletter subscribers, reaching out to other blogs that might be interested in linking to the content, and so on. 7. Graphic Designers Strong visual communicators are invaluable for content marketing. Sure, you can create graphics using a variety of free tools. However, they are not a replacement for a skilled graphic designer. Content teams tend to have heavy visual design needs. That means designers carry a heavy load. Some of the assets they create include: Website images Blog post graphics Social media graphics (post images, cover photos, etc.) E-book covers Presentation slide graphics Infographics Print collateral (brochures, flyers, etc.) That's just a short list of examples.  A great designer will ensure your content maintains a consistent brand identity across  all your content. 8. Community managers Community managers help manage the engagement around your content, including comments and social media posts. They will respond to comments, moderate spam and thank those who  share your content. Having a dedicated community manager for your blog will help you grow a loyal community of readers and people who love to share your content. 9. Content analysts There should be someone who takes the time to review the analytics for your content. This person will look at traffic, social shares, engagement, search rankings and conversions to determine which pieces of content perform best for your business. They will use this data to suggest the best topics, optimal times to publish  and strongest content creators. 10. Videographers / Video editors You've probably heard the hype around video content marketing. Believe it. The  value and growth of video marketing is only set to increase. These folks will shoot and edit video for social media, blog posts, your website, YouTube (and other video hosting and sharing sites), and more. Shooting live video for social media is also an important skill. Content Creators Are Linchpins In Your Content Marketing Team Structure While every role is essential for a successful content marketing team structure, content creators take on a bulk of the workload. There are tons of different types of content creators that you should have in your content marketing team structure. Here are a few ways to make sure each content creator is doing what they love. Who's the best at creating certain content formats? Not all content creators are writers, nor should they be. You will want to enlist the help of content creators who  can handle different types of content including text, graphics (blog graphics and infographics), audio (podcasts) and video (screencasts and on-camera). When you have content creators to cover all of the content  formats your content strategist recommends you use, you can create robust pieces of content that include different formats to appeal to different learners. For example, you could have a tutorial post that includes great screenshots and video screencasts. You could have videos with optional MP3 downloads. Think of ways to mix and match your content, and you'll appeal to those who prefer to read, listen and watch. Focus on your marketing team's strengths. Not all content creators are created equal. Some may have particular strengths, all of which are important to your content development. Here are a few strengths to look for within your content creators: Researching Some people love data. They love digging into analytics to identify specific trends that lead to specific results. They love hunting for convincing statistics. They love conducting experiments. They love keeping tabs on your competitors to see what content topics perform best for them. These people are the researchers on your team. They can help you create in-depth content, such as reports, white papers and e-books. They can also boost the value of the content created by other team members by backing up advice with the data needed to convince readers to take action. Storytelling Storytelling is not a gift that every content creator has tucked away under their belt. But it's an important aspect that can help people relate to your content, even in a boring industry. Educating Those that love to teach will enjoy creating the educational content. Educational content includes how-to posts, guides and e-books. Interviewing Interviews make for great content because you can bring in viewpoints from outside your company. In addition, you can generally rely on the interviewee to promote your content, exposing it to a new audience. Having someone with interviewing skills in your content marketing team structure is a definite plus! Assign content creation  based on your marketing team's interests. While most people can write about several different topics, many have topics they are passionate about. Harness your team's passion to create the best content.Those who write about the topics they love and know like the back of their hand are going to create superb content that your audience is going to love. If you can find someone on your content creation team to cover each of the main topic areas for your blog and other content types, they will automatically become your company's "expert" on that topic. Who on your marketing team knows your audience the best? Do you have multiple personas defined for your content marketing strategy? For example, maybe you have a great tool for businesses and thus write content geared towards CEOs, project managers and potential product users. If so, then you might want to know which of these audiences your content creators want to write for. How To Find Out Your Marketing  Team's Interests Now that know what you need to identify from the members of your content  marketing  team, here's how to do it. Google Forms is the perfect tool because it is free to use and will collect the data you need in one place. To get started, go to Google Drive, log in to your Google account, and click the "New" button. Select "Google Forms", which is sometimes under the "More" popout. First, name your survey. Then you will add questions to help you classify what roles each person in your content marketing team would like to pursue, their strengths, their interests, their preferred content formats and their audience. Once completed, your form should look similar to this. Once you finish, you will click the "Send Form" button. Google Drive will give you the link to share your survey, along with the option to enter email addresses to send the survey to. When you visit Google Drive, you will see two files: "Your Survey" and "Your Survey (Responses)". The responses file is a spreadsheet where survey answers are  recorded. This spreadsheet will be your go-to resource when you decide how to organize your content  marketing  team structure. Once you receive all of the responses, you should know who wants to fill specific roles in your content marketing team, what type of content the content creators want to develop, and who will handle editing, promotion and analytics. As you gain new employees, you can send the survey to them to see if they would be interested in being a part of your content marketing team as well. Your Next Step: Structure Your Team To Create Better Content By allowing your content marketing team to focus on the things they do best and the topics they are most passionate about, you will ensure that they are delivering the best content possible for your company. Be sure to survey your content marketing team today to see if you are using  everyone's strengths and see what a difference it makes! What content marketing role do you serve on your team? How To Structure Internal And External Content Teams (From Our CEO, Garrett Moon) In order to build the world's best all-in-one  content marketing  calendar (yep!),   needs to understand how modern blogging teams work. So,  the team  called, emailed, and Googled its way to understanding. The results are valuable. Content marketing and editorial teams are diverse, but 's research  concluded that there are really only two major types of team structures, and then two minor ones that branch off from there. Understanding the strengths and weaknesses of these teams makes a huge difference in how you  manage and organize your own writing team.